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Creating a Segment
Segments Are A Useful Way To Divide A Subscriber List Into Groups Of People With Common Traits. This Article Is About Our Standard List Segmentation Feature, Available To Customers On Any Payment Plan. Customers On The Premier Monthly Plan Also Have Access To Engagement Segments.
- Navigate to your subscriber list and click on "Segments."
- Define rules based on subscriber data, such as:
Custom Field Values: E.g., subscribers whose city is "San
Francisco." - Numeric Values: E.g., subscribers with an order total of 3
or more. - Email Domains: E.g., subscribers with email addresses
from "gmail.com." - Subscription Dates: E.g., subscribers who joined in the
past week. - Campaign Behavior: E.g., subscribers who opened or
didn't open a specific email.
- Define rules based on subscriber data, such as: