LIST AND SUBSCRIBER MANAGEMENT

Step 1: IMPORTANCE OF LIST MANAGEMENT

1. Effective list management is crucial for successful email marketing. Consolidating your subscribers into master lists, such as "All Customers" or "Newsletter Subscribers," enhances organization and provides valuable insights. This approach prevents fragmentation and simplifies targeting.

   1. READ ARTICLE

Step 2. ADDING SUBSCRIBERS

1. Importing Subscribers:
   1. If transitioning from another platform or using an existing list, upload your subscribers by dragging and dropping an Excel or CSV file.
   2. Map the data fields appropriately, ensuring custom fields align with your data.
   3. *We at Club Claddie import your lists
      1. Reference Video: List and Subscriber Management

Step 3. CREATING A NEW LIST

1. Navigate to the "Lists & Subscribers" tab in Campaign Monitor.
2. Click on "Create a new list" and provide a descriptive name for your list.

Step 4. MAINTAINING LIST HYGIENE

1. Regularly remove unsubscribed, bounced, or invalid email addresses by using the "Remove subscribers" feature.
   1. This practice keeps your list accurate and up-to-date, protecting your sender reputation.