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Email Marketing : Content Blocks and Dynamic Content

Article Contents: This article contains instructions on how to create and insert Content Blocks and Dynamic Content in email messages.

For each email message, you'll be able to insert Content Blocks to pull in the appropriate content.  Content blocks can be any content (images, text, etc) that you would like to save and use in future emails.

To build a portfolio of content, simply create Content Blocks:

  1. Click Tools
  2. Click Content Blocks
  3. Click Create Content Block
  4. Enter a Name and optional Description
  5. Select a folder location
    1. To add a folder, right click on Content Blocks in the left menu section under the Tools folder
  6. Add content into the editor section or click Source to edit the HTML
  7. Click Save 

Click Close

Create and Insert Content Blocks

  1. Open a message saved in the Messages folder
  2. Click the Insert Dynamic Content icon in the message editor toolbar

                  Note: If you are using the drag and drop editor, please read the instructions in this article. 

  1. Name the Content and add an optional description
  2. Select the Default Content to show by default
  3. Click the green addition sign to add a Dynamic Content Rule
  4. Create a content rule by selecting content to show to specific lists of subscribers
  5. Click Select List to select the list of subscribers who will see the selected content
                    Use dynamic lists as filters for dynamic content. Read more: Create a Dynamic List
  6. Click Select Content to select the content block to show when the subscriber is on the selected list

                  - If a subscriber is on multiple lists, the first matching content rule will show

                  - If a subscriber is on none of the selected lists, the default content will show

  1. Click the add or delete buttons to add or delete content rules
  2. Click Save

Insert Previously Created Dynamic Content

  1. Open a message saved in the Messages folder
  2. Click the Load Dynamic Content icon in the message editor toolbar
  3. Follow the same steps as listed above to edit the Dynamic Content

Edit Dynamic Content

  1. Open a message that contains dynamic content
  2. Double click on the dynamic content to edit
  3. Click on any of the previously selected lists to change the list
  4. Click on any of the previously selected content to change the content
    1. To edit the content, click on the content from the rules
    2. Then click Edit on the next pop up window
    3. This will show a new window where you can edit/save the content