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EMAIL CONTENT BEST PRACTICES

Learn All The Best Practices To Ensure Your Email Hits Your Target Audience 

BALANCING IMAGES AND TEXT
  • Ensure a harmonious mix of images and text so that your message remains clear, even if images are blocked.
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MOBILE OPTIMIZATION
  • With over 50% of emails opened on mobile devices, design and test your emails for mobile compatibility.
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CLEAR CALLS TO ACTION (CTA’S)
  • Focus on one or two primary CTAs to guide recipients.
  • Utilize buttons to make CTAs stand out and drive click-throughs.
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PERSONALIZATION AND TARGETED CONTENT
  • Use custom fields and segments to tailor content to individual subscribers, enhancing relevance and engagement.
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