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CREATING SEGMENTS
Segments Are Groups Of Subscribers Organized Based On Defined Rules, Allowing For Targeted Messaging. Utilizing Segments Within Your Master List Enhances Insights And Maintains High Engagement Rates.
BENEFITS OF SEGMENTATION: Targeted campaigns lead to higher engagement and better deliverability. Reduces errors and potential costs by minimizing duplicate subscribers.
Step 1. CREATING A SEGMENT
- Navigate to your subscriber list and click on "Segments."
- Define rules based on subscriber data, such as:
- Custom Field Values: E.g., subscribers whose city is "San Francisco."
- Define rules based on subscriber data, such as:
- Numeric Values: E.g., subscribers with an order total of 3 or more.
- Email Domains: E.g., subscribers with email addresses from "gmail.com."
- Subscription Dates: E.g., subscribers who joined in the past week.
- Campaign Behavior: E.g., subscribers who opened or didn't open a specific email.