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CREATING A CAMPAIGN

Learn How To Create Your First Campaign 

Step 1: STARTING A CAMPAIGN

  1. Navigate to the "Campaigns" tab to view sent campaigns and drafts.
  2. Choose to duplicate a previous campaign or start a new one from scratch.
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Step 2: CAMPAIGN SETUP

  1. Decide between a regular campaign or an A/B test campaign.
  2. Provide a campaign name, subject line, and reply-to address.
  3. For subject line personalization, use Campaign Monitor’s template tags to insert subscriber-specific information, such as first names.
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Step 3: A/B TESTING

  1. Purpose: A/B testing allows you to test two versions of a subject line, the from name, or email content to learn what your audience responds to. This is done by sending two separate versions of an email to a random group of subscribers in your list. After a period of time, the email results are compared and a winning version is selected. The winning version is then automatically sent to the remainder of your subscribers.

Best Practices:

  • Choose two distinct subject lines to test. Select a winner based on the best open rate.
  • Ensure your A/B test includes 20% or more of your subscriber list. Allow your test to run for as long as possible, especially if you have a global audience.
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Step 4: CUSTOMIZING CONTENT

  1. Adding a Logo: Drag and drop your logo into the designated area, adjust its size and spacing, and add a hyperlink if desired.
  2. Incorporating Images: Replace placeholder images with your own by clicking on the image block. Utilize the built-in image editor to apply effects, crop, resize, and more.
  3. Editing Text: Click on text areas to modify content. Choose from a wide range of fonts, colors, sizes, and styles to match your brand's guidelines.
  4. Adding Buttons: Enhance your call-to-action (CTA) by inserting customizable buttons that guide recipients toward desired actions.
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Step 5. PREVIEWING AND TESTING

  1. Before finalizing your email, use the preview function to see how it will appear across different devices and email clients. This step ensures a consistent and optimized viewing experience for all recipients

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